Ekologi Media Radio Siaran di Yogyakarta: Kajian Teori Niche terhadap Program Acara Radio Siaran di Propinsi Daerah Istimewa Yogyakarta
Abstract: This article
describes the radio competition in Yogyakarta at 2005. The radio competition
was measured by using niche theory and as an unit of analysis is radio program.
Niche theory was applied by measuring niche breadth and niche overlap. Niche
breadth shows the degree of radio competition which focuses on the source of
media life. Another measurement is niche overlap. This concept is used to
measure what radio becomes competitor to certain radio. This research shows
that the radio industries in Yogyakarta tend to be specialist radio and the
radio competition is very strong.
Keywords: radio, niche theory,
niche breadth, niche overlap
Penulis: F. Anita Herawati,
Setio Budi HH
Kode Jurnal: jpkomunikasidd070001
