Eksekusi Iklan Televisi dengan Pendekatan Parodi
Abstract: The use of the
parody approach in designing publicity could be developped further, thus the
information and the message carried in an advertisement would not appear as a form
of indoctrination with the adequate use of parody, the tergetted customer will
feel entertained.
Keywords: advertisement,
parody approach
Penulis: Sumbo Tinarbuko
Kode Jurnal: jpkomunikasidd070006
