Evaluasi terhadap Pelaksanaan Komunikasi Pemasaran Sosial Non-Goverment Organization (NGO) untuk Isu-Isu Anti Kekerasan terhadap Perempuan (Studi Kasus Kampanye Anti Kekerasan Terhadap Perempuan Cut Nyak Dien Yogyakarta dan Solidaritas Perempuan untuk Hak Asasi Manusia Surakarta)
Abstract: This paper explains
how social marketing communication used by Cut Nyak Dien, Yogyakarta and
Spekham, Surakarta–those are non goverment organization (NGO)– to sosialize
issues about anti-violences to women. The result of research show evaluation
fase in the social marekting fases were not done. They were not evaluate the
messages were received or not;and they were not identify the level of target
audiens’ behaviour changes. The media that they used were variatives. Having
social marketing communication, they always do with advocacy activities.
Key words: social marketing,
social campaign, non goverment organization, marketing communication,
anti-violence to women
Kode Jurnal: jpkomunikasidd060003
