Iklan dan Budaya Popular: Pembentukan Identitas Ideologis Kecantikan Perempuan oleh Iklan (Analisis Semiotika Iklan Cetak WRP Body Shape & Prolene)
Abstract: Mass media is not
only a channel to deliver messages but also is a channel to build a special
image about the world, such as the beauty image of women. Advertisements create
it in their messages. Most of them show women with white skin, slim and have
long black hair. These cases are a part of popular culture or mass culture
because it could be a homogen-standard value. Advertising is related with
popular culture. Advertising is a reflection of popular culture and it is an
inventor of popular culture.
Key word: Advertising, popular
culture, mass media, beauty image of women
Penulis: Dwi Ratna Aprilia
Kode Jurnal: jpkomunikasidd050008
