INDEKS PUBLISITAS PENGUNGKAPAN CORPORATE SOCIAL RESPONSIBILITY (CSR) (Indeks Publisitas Pengungkapan Corporate Social Responsibility (CSR) pada Laman Resmi PT Pertamina (Persero))
Abstract: Corporate Social
Responsibility(CSR) information leveration can be done in many media, one of them
is through Company's official website. This information leveration is very
important as a report to its stakeholder and also for company's image branding
purpose. PT. Pertamina Persero is a BUMN that has reach rank 122 in Fortune
Global 500 at 2013. This research's purpose is to see how far a Fortune 500
company do CSR leveration through its official website. The research is focused
on three areas: corporate governance and reporting, environmental policy and
social policy. The publicity Index from East-West Management and PFS Program
used as Pertamina's leveration indicator. This index divide the three areas
into five question each. Totally there are 15 indicator to measure the quantity
of information about CSR that Pertamina
share on its official website. The research result shows that Pertamina's index
publicity is 13. It means Pertamina has reveal 13 relevant CSR information to
public throught its official website.
Keyword: Corporate Social
Responsibility, publicity index, website
Penulis: Swahesti Puspita
Rahayu, Dian Bestari Santi Rahayu
Kode Jurnal: jpkomunikasidd130108
