Keterampilan Komunikasi – Pengetahuan dan Perilaku Berbahasa–Penentu Keberhasilan Industri Pariwisata di Malaysia
Abstract: It is clear that the
aggresive promotions activities for tourism sector is vety important. It
contributes to increase the Malaysian’ economic condition. Predicted the number
of overseas tourism visitors to Malaysia increase to 21.5 milion people in
2008, up to 5% from those in 2007. It is followed by the raising of revenue in
this sector, from RM 44.5 bilion in 2007 up to RM 49 milion in 2008. In 2010
Malaysia hopes there will be 24.6 milion people visit to Malaysia. It will be
followed by the raising of revenue in tourism sector and also of working
opportunities. To attantion the goals, it needs many professional human
resources. Promotion activities and creating of tourism products, without
serious effeorts and thingking for developing the professional tourism; human
resources, will be not effective. This paper intended to discuss the effort to
improve the quality of human resources in tourism industry, especially in the
area of the communication competence.
Key words: communication
competence,tourism, human resources
Penulis: Anzaruddin Ahmad
Kode Jurnal: jpkomunikasidd080003
