Komunikasi dalam Manajemen Reputasi Korporasi
Abstract: Reputation is an
important concept for the corporation. In the highly competitive situation,
reputasi help the corporation to develop and maintain its existency. For this
reason, reputation has to be managed by creating appropriately strategic communication.
Reputation is different from corporate identity and corporate image. Corporate
reputation is more established, stable and testable than the corporate identity
and corporate image. However, to build corporate reputation, we need to manage
corporate image and corporate identity by applying a strategic corporate
communication.
Key words: corporate
reputation, corporate identity, corporate image, strategic corporate
communication
Penulis: André A. Hardjana
Kode Jurnal: jpkomunikasidd080005
