Manajemen Isu dan Tantangan Masa Depan: Pendekatan Public Relations
Abstract: Issues Management is
the management process whose goal is to help preserve markets, reduce risk,
create opportunities and manage image as an organizational asset for the
benefit of both an organization and its primary stakeholders. This is accomplished
by: anticipating, researching and prioritizing issues; assessing the impact of
issues on the organization: recommending policies and strategies to minimize
risk and seize opportunities, participating and implementing strategy;
evaluating program impact. Issues management both as a science and managerial
practice has developed dynamically in the past three decades. This paper
examines approaches to issues management as a science, corporate social
responsibility as a pre-emptive policy of issues management, and issues
management as skill for public relations practitioners.
Key words: manajemen
isu, corporate social
responsibility, public relations
Penulis: Prayudi
Kode Jurnal: jpkomunikasidd070008
