Melawan Hegemoni Media dengan Strategi Komunikasi Berpusat pada Masyarakat
Abstract: The present form and
structure of mass media has become the most effective tool in the pursuit of
globalization and hegemony of ruling elites. Consequently the mass media do not
provide a space for people to participate in the process of production, which
causes a gap between the mass media and people. Therefore the mass media cannot
play a role in social change because it does not have roots within the people.
To fulfill this gap, grass-roots people need alternative media which help them
to be heard. One type of alternative media is community radio. This media
started in the 1940s with the first community radio stations in Colombia and
Bolivia. In Indonesia, this media started in 1990s. The existence of community
radio cannot be separated from civil society movement.
Key words: hegemony, mass
media, alternative media, community radio
Penulis: Mario Antonius Birowo
Kode Jurnal: jpkomunikasidd050002
