Penerapan Corporate Social Responsibility dengan Konsep Community Based Tourism
Abstract: Business is not only
economic institution, but social institution too. As social institution,
business has responsibility to help society in solving social problem. This
responsibility called Corporate Social Responsibility (CSR). CSR pays attention
about social problem and environment, so CSR support continuous development to
help government role. Nowadays, our government has national development’s
agenda. One of them is tourism sector (Visit Indonesia Year 2008 programmed).
But tourism sector has challenge in human resources. In this case, business
role in practice CSR is needed to help tourism sector. With CSR activities, the
quality of local community will increase to participate in tourism activities.
CSR activities include training that based on research. When the quality of
local community increase, local community can practice the concept of community
based tourism (CBT). In the future, Indonesia has a power to compete with other
countries.
Key words: business, corporate
social responsibility, development local community, community based tourism, increase
quality of human resources
Penulis: Linda Suriany
Kode Jurnal: jpkomunikasidd080006
