PENGEMBANGAN MODEL KETAHANAN SOSIAL MASYARAKAT TERHADAP DAMPAK MEDIA MASSA MELALUI PEMBERDAYAAN PKK SEBAGAI AGEN MEDIA LITERACY DI KABUPATEN BANYUMAS
Abstract: The media exposure
brought by many mass media today could not be stopped it again. Therefore media
literacy education must be done soon. In the long term, media literacy
education is hoped could realize social
society tenacity particularly in facing social change caused by mass media. In the
short term, media literacy education which is involved the member of PKK could
realize media literacy society which is initiated by the smallest part of
society, that is family. The research which is located in the District of
Banyumas was done by using qualitative methods. The first year of research
result shows that PKK cadre has had enough early knowledge about the kind of
media with its positive and negative content although their knowledge is
however limited on explicit content.
Generally they also are as heavy viewer. Easily, availability, and informative
content become the reason to access media. Most of PKK cadre in the District of
Banyumas doing setting and monitoring as an effort to control the media impact
particularly in their family. But they face a major problem which is limitation
of information technology mastery and also the difference of taste and needs of
their family.
Keywords: media impact, media
literacy, the empowerment of PKK
Penulis: Mite Setiansah,
Shinta Prastyanti, Sri Pangestuti
Kode Jurnal: jpkomunikasidd130103
