PENTINGNYA MEMAHAMI PERILAKU POLITIK DALAM POLITICAL MARKETING
Abstract: Political campaigns
very important for candidate to day to get voters and win in the
election.Candidates have to pay attention five elements : (1) voters who have
different choice and view to candidates. (2)
activist as pressure group and usually they are have power as like
labour organization, human rights organization and non government organization.
(3) media as important tool for candidate to get good image (4) political party
(5) Funding ( group, individual or corporate) for candidate. From the five
elements, voters to be significant in Indonesia election to day. The general
election system changing in Indonesia already changing of the voters; how the
candidate put the voters in the competition. One man one vote. Candidates have to
determine of voters characteristics of sociogeographic, sociodemographic, sociopsicography
and sociocultural approach. Its very important point to arrange the political
marketing strategies to get voters.The candidates and the team should be know
more of the political behaviours of the voters so they could communicate their
message properly.
Keywords: political behaviour,
political marketing
Penulis: Tri Hastuti Nur
Rochimah
Kode Jurnal: jpkomunikasidd090003
