Peran Strategis Public Relations di Perguruan Tinggi
Abstracts: Public Relations
emphasizes in building and maintaining a relationship between an organization
and its public. It is applied also for a higher education institution or
university. Nowadays, public relations in higher education institution become
an integral part of the management team. It must contribute to achieve
organizational goals and demonstrate an organizational accountability
identified by measurable result. Synergy and cooperation are the strategic way
to reach good relationship and reputation.
Key words: Public Relations,
relationship, synergy, cooperation, reputation
Penulis: Ike Devi
Sulistyaningtyas
Kode Jurnal: jpkomunikasidd070002
