PERTANGGUNGJAWABAN INDUSTRI MEDIA DALAM MASYARAKAT TONTONAN
Abstract: Today’s free market
of industry mass media isn’t quite the same as the laissez-faire approach of
the robber barons of the nineteenth century because it now often is noteworthy
for effi cient use of the government’s powers to support the strategies and
profi ts media business. Even if public resources – such as the national
forests – are thereby harmed. Given both the need for equity of access and the
lack of acceptable spectacles alternatives, there seems to be no viable alternative
to the mass media taking on this responsibility as fully as is necessary. Such
an ethical obligation clearly stems from both the utilitarian concern for
providing the greatest benefi t for the greatest number of people and emphasis
on protecting the most vulnerable members of the community. It can also be
argue cogently that if social responsibility means anything at all, it means fi
nding a way to avoid creating a clearly defi ned group of second-class citizen
in an information industry media.
Key Words: media ethics,
spectacles and mass media
Penulis: Rekno Sulandjari
Kode Jurnal: jpkomunikasidd110014
