REPRESENTASI ANAK-ANAK DALAM TAYANGAN IKLAN KOMERSIAL DI MEDIA
Abstract: Children are
orisinil person. The emerge children ini advertisement in television is
prepared by ideologies and power interest. We saw advertising with
constructivition and representative hipereality. Children are described more activity with
identity of background
that it is determined
by capital owner. There
are, children are
represented capitalist of ideology
in individualist, class,
liberty, prosperity and
alienacy. Also, Capital
owner is working
in economict interest
to addition capital. Children are
represented as healty
child, clever, the
highest their growing, much
eating, life style, richt and the have sociaty. Children
are created a consumers and star of child. At there contrary with realy condition. The goverment by profesion of
organisation has to such a power rules
that media and profesion can to implicated
social responsibility.
Keyword: Representasi,
Anak-Anak, Iklan Televisi
Penulis: Dian Marhaeni K
Kode Jurnal: jpkomunikasidd100003
