Stereotip dan Kompetensi Komunikasi Bisnis Antarbudaya Bali dan Cina (Studi Di Kalangan Pengusaha Perak Bali Dan Cina)
Abstract: The result of this
disertation made them capable Gudykunst and Kim’s intercultural theory,
Spitzberg’s competence model of intercultural business communication, and
ethnocentrism theory. There are agree with intercultural business communication
reality in the community of Balinese and Chinese silver industrialists. The
result of SEM statistical testing indicates that culture (for instance cultural
values), socio-culture (for instance interethnic experience) and psycho-culture
(for instance social prejudice) formed the interethnic stereotype that may
influence the intercultural business communication competence. The results also
approved that intercultural business communication competence is formed by
motivation, knowledge and skill of communications in accordance with
Spitzberg’s model. It indicates that ethnocentrism attitude toward other ethnic
is not categorized as high but still exist.
Key word: stereotype, intercultural, business, communication competence
Penulis: Puji Lestari
Kode Jurnal: jpkomunikasidd070009
