Strategic Corporate Communication dalam Proses Repositioning dan Rebranding
Abstract: Global competition,
price war, and fast growing of technology are among crucial factors that
companies have to face as opportunities instead of constraints. Companies must
adapt with changes based on vision and mission taht have been stated. Often,
repositioning and rebranding has to be done in order to increase competitive
advantage and strengthen compnany idnetity in the market place. Eventually, it
is expected that companies’ stakeholders always aware and loyal towards product
and company brands. This article examines the understanding of repositioning
and rebranding within the context of strategic coprorate communication
function.
Key words: corporate
communication, repositioning, rebranding
Penulis: Prayudi, Jana Juanita
Kode Jurnal: jpkomunikasidd050004
