Tanggung Jawab Sosial Perusahaan dalam Program Kampanye Sosial
Abstract: Corporate social
responsibility as a paradigm establish and became an importantc roles of
business entities. Corporate social responsibility activities is placed and
mixing between organization’s goal and social conditions. Attitude of social
responsibility have purposes to build the organization’s reputation. Some ways
is used to reach attitude of social responsibility, one of them was doing from
the social campaigns. Campaign programs agenda is used to empower public as
well as organizational member itself.
Key Words: Corporate social
responsibility, organizational reputation, social campaign, public
Penulis: Ike Devi
Sulistyaningtyas
Kode Jurnal: jpkomunikasidd060008
