Analisis Finansial dan Pemasaran Buah Aren (Arenga pinnata) di Desa Simantin, Kecamatan Pematang Sidamanik, Kabupaten Simalungun
Abstract: Sugar palm
(Arenga pinnata) is a plant
that almost all
its parts can
be utilized. One of the
products is sugar palm fruit that are processed into
kolang-kaling. Today, information of kolang-kaling economic value is limitted,
so that people were uninterested in
process it. Therefore, this research aims to analyze the financial analysis and
marketing of sugar palm fruit. The research had done in Desa Simantin,
Kecamatan Pematang Sidamanik, Kabupaten Simalungun. Respondents of
this research were
the business actors
of processing sugar
palm fruit into
kolang-kaling and the business actors of selling kolang-kaling.
The method of data analysis were financial analysis and marketing
analysis.
The results showed
that the processing
of kolang-kaling business
worth the effort
because the value
of R/C ratio was more than 1 that
is 2,75 with number of BEP volume production was 272,33 kg, number of BEP price
was IDR 909,54 and the
duration payback period
was after 2
times production. Flow
of kolang-kaling marketing
started from processors,
collectors, retailers, and up to consumers. The marketing margin was IDR
3500,00 with share of profit (Ski) of collector area equal to 28.57% and share
of profit (Ski) of retailers equal to 71.43%.
Keywords: sugar palm fruit,
financial analysis, marketing margin, kolang-kaling
Penulis: Astri Winda Siregar,
Agus Purwoko, Tri Martial
Kode Jurnal: jpkehutanandd130098
