ANALISIS FINANSIAL DAN PEMASARAN KERANJANG BAMBU DI DESA SIGODANG, KECAMATAN PANEI, KABUPATEN SIMALUNGUN
ABSTRACT: Bamboo was potencial
matter as the substitution of wood, especialy in bamboo basket making. Bamboo basket processing was slowly developed
by small industries. This cased aims to determine the financial feasibility and
marketing of bamboo basket. To determine the financial feasibility analysis
through Cost-Revenue Ratio (R / C), Capital Return Time (Payback Period) and
Break Even Point (BEP) analysis. To determine marketing margins distribution
used snowball sampling method. The results showed that the financial analysis
processing bamboo basket was feasible by R / C was more great than 1 (1.62 and
1.63). There are 3 channels of marketing of bamboo baskets, and the most
efficient marketing was channel I.
Keywords: bamboo, basket
bamboo, financial analysis, marketing channels, marketing margins
Penulis: Fenny Jepri Yanti
Turnip, Agus Purwoko, Tri Martial
Kode Jurnal: jpkehutanandd130115
