ANALISIS KELAYAKAN ASPEK PASAR, TEKNIS, DAN FINANSIAL PRODUKSI BREM PADAT DENGAN PENAMBAHAN MOKA (STUDI KASUS PADA UKM BREM “PRIHANTINI” CARUBAN, MADIUN)
ABSTRACT: This research was
aimed to find out feasibility of marketing, technical, and financial aspects in
producing mocca added solid brem. The
method used in this research was descriptive analysis. The observed variables
of marketing aspect comprised of potential market of solid brem in the future
and the growth of population at the marketing regions. The checked variables of
technical aspect covered production capacity design, processing unit design,
and determination of required machines and equipment. The assessed variables of financial aspect
consisted of capital requirement, income estimation, and financial feasibility.
The result of the research showed that the requested forecasting analysis of
solid brem in 2002-2006 followed the equation of Y= 12568+268(X) and increased
to 3.2% in 2008. The result of technical aspect showed that the production
capacities increased to 10% and it was predicted to be 14640 boxes per year and
the production ratio of the original brem to the mocca flavored brem was
90%:10%. The improvement of the production capacities caused the increase in
the time of tape production to 10 minutes and brem production to 1 hour and 10
minutes. The result of financial
analysis showed the production cost of the original brem was Rp 61.479.519,-
and the mocca flavored brem was Rp 6.824.578,-.
The Selling price for the original brem was Rp 6.500,- with mark up of
40%, while mocca flavored brem was Rp
7.500,- with mark of 47%. Break Event
Point for mocca flavored brem was 528 box.
The mocca addition gave the benefits of 6.8%, and it was more than
original brem.
Keywords: feasibility
analysis, technical aspect, marketing aspect, financial aspect, solid brem,
mocca flavor
Penulis: Beriska Cahyu,
Wignyanto Wignyanto, Sucipto Sucipto
Kode Jurnal: jppertaniandd080016
