ANALISIS KELAYAKAN FINANSIAL DAN STRATEGI PENGEMBANGAN PEMBIBITAN MANGROVE DI DESA PERCUT, KECAMATAN PERCUT SEI TUAN, KABUPATEN DELI SERDANG
ABSTRACT: The aim of this
research were to know the process and tecnique of mangrove nursery, the level
of financial feasibility of mangrove nursery and to knew the development
strategy of mangrove nursery business. The method of data collecting of this
research was interview and observation. The evaluation of financial analysis
was done by production cost and revenue analysis. Then was followed by analysis
of R/C ratio and Break Event Poin (BEP), and the development strategy analysis
was used SWOT analysis. The result show that the techniques of nursery was done
by tradisional way. The nursery stage area: selection of place, nursery place,
fruit selection, manufacture of seedlings and maintenance of seedling. The
business of mangrove nursery feasible to run due to the R/C ratio more than
one. The R/C ratio for R. Stylosa, R. Apiculata, Soneratia, Bruguiera sp. Were
1,2642, R. Mucronata was 2,4737 and A. Marina was 1,1939. Based on the SWOT
analysis, the current position of the mangrove nursery rides was in quadrant
III. It showed that business of mangrove nursery was many threat, but had a
great opportunity to develop.
Keywords: Mangrove, nursery,
financial analysis, SWOT
Penulis: Rijal F Banjarnahor,
Agus Purwoko, Yunasfi
Kode Jurnal: jpkehutanandd130110
