ANALISIS PENERIMAAN KONSUMEN TERHADAP TEPUNG TAPIOKA BERBAHAN BAKU GAPLEK DENGAN PEMUTIH KAPORIT (STUDI KASUS DI INDUSTRI – INDUSTRI KERUPUK KABUPATEN KEDIRI)
ABSTRACT: This study aimed at
identifying variables that affected the consumer acceptance of tapioca powder
made from dried cassava (gaplek). The result shows that the consumer acceptance
of this product is ordinary meaning it has yet
been accepted by the consumer due to its relatively high price. The
fourth variable X are positively affected the variable Y which mean if the
variable X increase, it will make the variable Y increase.The multiple
regression model used in this research is:
Y
= - 13,599 + 0,855 X1 + 0,629 X2
+ 0,803 X3 + 0,543 X4
With R = 0,819 means the relations between all variable X to variable Y
are close. R square = 0,650 means the contribution of variable X to variable Y
is 65% and 35% contribution came from other variable that not include in the
model. The F-test shows that F counted > F table so we can conclude that
variable X affected variable Y simultaneously. The T-test shows that T counted
> T table so we can conclude that variable X affected variable Y partially.
Keywords: Dried cassava
(Gaplek), tapioca powder, kaporit
Penulis: Irnia Nurika, Panji
Deoranto, Yuanita Indriasari
Kode Jurnal: jppertaniandd080009
