ANALISIS PERMINTAAN REKREASI DAN STRATEGI PENGEMBANGAN WISATA BAHARI DI KAWASAN WISATA LAGOI, KECAMATAN TELUK SEBONG, KABUPATEN BINTAN
Abstract: The aims of the
research are : 1). to measure both the potential andfeasibility of marine
tourism development at Lagoi area tourism , 2). to identifythe characteristic
and preferences of tourist at Lagoi area tourism 3). to find thedemand curve of
tourist against recreation of marine tourism at Lagoi areatourism, and 4) to
determine the strategic for marine tourism development atLagoi area tourism.The
number of respondents is 40 deriving from domestic tourist. The datawere then
analyzed by using linear regression analysis with model of travel costmethod
and also SWOT analysis.The results of assessment the potential of Lagoi area
tourism that locationwas suitable for recreation because the nature of
beautifulness of the beach andproper to development. Demand curve depicted to
follow constant elasticitymodel with price elasticity value equal to – 0,8823,
meaning all changes intraveling expense equal to 1 %, hence mount tourist visit
will change equal 0,8823% Result from SWOT analysis is support aggressive
development policy.
Keywords: potential,
feasibility, marine tourism,
beautifulness, domestic tourist
Penulis: Tince Sofyani
Kode Jurnal: jpperikanandd100111