ANALISIS USAHA PENGOLAHAN AMPLANG DI KECAMATAN SANGA-SANGA KABUPATEN KUTAI KARTANEGARA
ABSTRACT: This study was aimed
to analyze the prospects of development of the financial aspects of amplang processing
and marketing channel of amplang processing business. The data was collected
through a survey, completed by direct observation in the field and interviews
with the respondents. The applied data analysis includes analysis of costs,
revenues, income and business feasibility. The results showed the average
revenue earned from amplang processing business is Rp. 7.040,000 per month or
Rp. 70.400,000 per year, while the average cost of Rp. 4.623.167 per month or
Rp. 46.238.333/year. The average income was found as much as Rp.
2.416.167/month or Rp. 24,161,667 / year. The value of the balance of revenue
and cost (R/C) in the business of processing amplang is 1.54, which means that
the amplang processing business is able to provide a gain of 1.54 of the cost.
There are two pattern of marketing channel that were identified in the field,
the first pattern is: amplang producer to retailer to consumer; and the second
pattern is: amplang producer to consumer directly.
Keywords: business analysis,
feasibility, processing of amplang
Penulis: GUSTI HAQIQIANSYAH,
DAYANG DIAH FIDHIANI dan ZUL ASMAN RANDIKA
Kode Jurnal: jpperikanandd130012
