PREFERENSI KONSUMEN TERHADAP MINUMAN SUSU FERMENTASI DI TIGA MALL KOTA PEKANBARU
ABSTRAK: This research was
conducted to know consumen preferences to comercial fermented milk in order to:
frequency of consumption, form of consumption, type of fermented milk, place to
take the product and reason consumption. Total sample was used 100 respondences
in three Malls Pekanbaru City. Result showed that highest frequency of
comsumption was weekly, form of comsumption was ready to drink, type of product
yakult, place to take the product was supermaket and the reason to consumption
was benefit to their healthy.
Keyword: consumen preference
and fermented milk
Penulis: KASMADI, I.
MIRDHAYATI, E. RAHMADANI
Kode Jurnal: jppeternakandd110008
