STUDI KASUS PROSPEK USAHA KERUPUK IKAN DI KAMPUNG SEMANTING KABUPATEN BERAU
ABSTRACT: Semanting village is
well known for its natural resources. Fishing and its related produce has been identified
as the main home industry in this village. One of the most popular fish produce
is fish cracker managed by Hj. Asfiah. The main ingredient of this product is
milk fish (chanos-chanos) and otek fish (Osteogeneiosus militaris). In order to
identify the internal and external strategy of this business, the SWOT analysis
was applied to evaluate strength, weakness, opportunity and threat that might
affect the business sustainability. The analysis indicated that the strength
and opportunity (S-O) is essential and need to be managed. Based on the
estimation values, this business is feasible and scale improvement is
necessary.
Keywords: SWOT, fish cracker,
milk fish and otek fish
Penulis: AULIA ASMAUL HUSNA,
HELMINUDDIN, FITRIYANA
Kode Jurnal: jpperikanandd130018
