TINGKAT KESUKAAN KONSUMEN TERHADAP IKAN BUDI DAYA AIR TAWAR
Abstract: This study was
carried to observe some of factors influencing theselection of aquacultured
freshwater fishes (patin and tilapia) by consumers.Among factors observed were
the knowledge, attitude and behavior ofrespondents toward the aquacultured
fishes. Two hundred and fifty respondentsaged between 15-55 old were interviewed.
They were randomly selected fromareas such as at popular shopping complexes,
bus stations and UniversityKebangsaan Malaysia campus around Kajang and Bandar
Baru Bangi. Range ofscore for “knowledge” was 0-25, attitude 0-75 and behaviour
0-40. Resultsshowed that the average score for knowledge was11.5±3.4, attitude
58.5±4.3 andbehavior 23.5±3.4 of respondent the intake of aquacultured
freshwater fish.Pearson correlation’s showed relation between knowledge and
level of education(r = 0.76) and behavior (r = 0.85) of respondent toward the
selection and intake ofaquacultured freshwater fish in their diet.
Key words: Respondents, knowledge,
attitude, behavior, freshwater aquacultured fishes
Penulis: Desmelati
Kode Jurnal: jpperikanandd100127
