ANALISIS PERBANDINGAN METODE PENGUKURAN FENOMENA BULLWHIP EFFECT PADA SUPPLY CHAIN
Abstract: Bullwhip effect is
the phenomenon in which information on demand is distorted while moving
upstream along supply chain that cause variance of demand is amplified. Some
method have been proposed to identification and measure the bullwhip effect.
Luong [2007] and Luong and Phien [2007] proposed the ratio of order demand and
customer demand variances, while Fransoo dan Wouters [2003] proposed the ratio
of coefficient of variance. This research is to analyze the robustness of both
method, for two demand pattern and the variation of data numbers. This research
recommended to use the Fransoo dan Wouters [2003]’s method for the bullwhip
effect identification.
Penulis: Farham HM Saleh
Kode Jurnal: jptindustridd080047
