Analisis Pengaruh Faktor Perilaku terhadap Cakupan ASI Eksklusif dengan Theory of Planned Behavior dan Health Belief Model di Kabupaten Bojonegoro

ABSTRACT: Exclusive breastfeeding was one government programs that target low coverage. One cause of low coverage of exclusive breastfeeding is the attitude, knowledge and behavior of poor mothers to exclusively breast program. The purpose of this research is to analyze the behavior factor in breastfeeding mothers in Bojonegoro theory approach to health belief model and the theory of planned behavior. This type of research is a cross-sectional analytic study approach. Population and the respondents in this study were mothers with infants aged 6 to 12 months. The study was conducted at the research Bojonegoro. The results are based on the results of multiple logistic regression together of the two theories can be seen that the Health belief models self-efficacy is dominant variable \ to the beta value of 5.215 with significant level 0.000 (p < 0.05). Meanwhile, in the theory of planned behavior showed that factors perceived of behavioral control with a beta value of 3.947 with significant level 0.000 (p< 0.05). The conclusion of this research is in both theories obtained results that the dominant variable is the perceived behavior control and self-efficacy, which means that the mother is able to breastfeed exclusively and have the freedom to breastfeed exclusively.
Keywords: Exclusive Breastfeeding, Theory Health Belief Model and Theory of Planned Behavior
Penulis: ESTI YULIANI
Kode Jurnal: jpkesmasdd120048

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