HUBUNGAN BAURAN PEMASARAN DENGAN KEPUTUSAN PASIEN RAWAT INAP MEMILIH LAYANAN KESEHATAN DI RUMAH SAKIT ISLAM FAISAL MAKASSAR TAHUN 2011
ABSTRACT: This study aims to
determine the relationship of marketing mix with decisions in choosing health
service at Faisal Islamic Hospital. This type of research used quantitative
with cross sectional approach. Samples of this research were
patients in the
inpatient installation as
many as 205
respondents was determined
by simple random sampling.
The data collecting of this research
using questionnaire. The results showed that there is a relationship marketing mix are product
(p = 0.001), price (p = 0.001), where (p = 0.046), promotion (p = 0.005), men /
health professionals (p = 0.002), process (p = 0.003), and physical appearance
(p = 0.039) with decision to choose health service inpatient unit of Faisal
Islamic Hospital Makassar. Through this research, Faisal Islamic parties should
increasing the hospital services by providing the best service so the patient
who feel satisfied and will re-select the existing health services in Faisal
Islamic Hospital Makassar.
Penulis: Cahya Nurlia, Asiah
Hamzah, Indar
Kode Jurnal: jpkesmasdd120146
