Nilai dan Loyalitas Pelanggan Restoran: Aplikasi Pemodelan Persamaan Struktural (SEM)
Abstract: Customer value and
loyalty in many cases are often examined by using descriptive analysis. The
usage of structural analysis for such cases in Indonesia is still limited. This
study aimed to analyze the customer value and loyalty in a restaurant.
Structural equation modelling is used to investigate the relationship between
value and loyalty, and the factors which influence the customer value and
loyalty. This study shows the positive relationship between such variables.
Image is the most siginificant factor which influence the customer value.
Penulis: Muhammad Firdaus,
Noor Annisya
Kode Jurnal: jpmanajemendd060059
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