Penyusunan Positioning, Differentiation dan Brand Berdasarkan Value-driven Marketing
ABSTRACT: The background in
this research was the target number of registrant in The Midwifery Academy
Bojonegoro’s District among 2009-2011 has not yet reached as big as more 200’s
registrants. The objectives of research are arrangement of positioning,
differentiation and brand according to Value-Driven Marketing in The Midwifery
Academy Bojonegoro’s District. The design implementation of research is survei
and cross sectional. Sampling was done by stratified random sampling, simple
random sampling on lecturers and students of The Midwifery Academy Bojonegoro’s
District., 11th class students of SMAN 3 Bojonegoro, alumnus of The Midwifery
Academy Bojonegoro’s District using accidental sampling method. Quantity of
sample in this research are 219’s respondents and 9th for Delphi’s respondents
using descriptive analysis, modus and frequency. The result of this research,
the respondent’s assessment dominantly choose permission-to-play values as
basic point for determining Value-Driven Marketing. The result of respondent’s
assessment was confirmed to the Delphi’s respondent are dominantly choosed
permission-to-play values in 77,8 percentages. The results FGD 1 show that the
selected elements of permission-to-play values are professionalism,
accountability, and integrity. The result FGD 2 to arrangement of positioning,
differentiation and brand based on Value-Driven Marketing at The Midwifery
Academy Bojonegoro’s District.
Penulis: SITI MAR’ATUS
SHOLIKAH
Kode Jurnal: jpkesmasdd120051
