PERAN ANGGOTA KELUARGA DALAM PEMILIHAN RESTORAN DI KAWASAN PUNCAK, KABUPATEN BOGOR
Abstract: The purpose of this
research are (1) to analyze the roles of familiy members in choosing
restaurant, (2) to analyze restaurant attributes perceived as the most
important one by each family members, and (3) to make managerial recommendation
for marketing restaurants in Puncak area, Bogor Regency. This research used
descriptive method and involved 141 respondents. The respondents were members
of family who were eating in restaurants along street in Puncak area were
result showed that children is roles were as initiator, gatekeeper, dan
influencer. The roles of mother were
more flexible because she had roles as initiator, gatekeeper, influencer and
decider. Father had only one role but very important that was as decider.
Restaurant attributes that became priority were taste of food and beverage,
food hygien and sanitation, and the cleanliness of restaurant. Perception of
father, mother, and children about those attributes were the same.
Penulis: Rahmat Ingkadijaya,
Bunasor Sanim, Agus Maulana
Kode Jurnal: jpmanajemendd070074
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