ANALISIS ELASTISITAS PERMINTAAN TERHADAP KREDIT KONSUMSI DI SUMATERA UTARA

ABSTRACT: This research aims to analyze the elasticity of demand for consumer loans in North Sumatra. The variables observed in this study is consumer credit interest rate, Gross Domestic Product (GDP) per capita and the exchange rate of rupiah against the dollar. This research uses time series  data  for  the  period  1996-2010,  which  is  a  secondary  data.  The  data  is  sourced  from the  central  bank  of  Indonesia  and  North  Sumatra  Central  Bureau  of  Statistics,  The  model used  in  this  study  is  a  model  of  multiple  regression  equations  and  analyzed  using  Ordinary Least  Squares  (OLS).  Based  on  the  estimates,  the  researh  found  that  the  Gross  Domestic Product  (GDP)  per  capita  and  the  rupiah  exchange  rate  against  the  dollar  significantly influence credit demand  in North Sumatra but consumer credit interest ratenot significantly influence.  The  elasticity  of  demand  for  consumer  credit  in  North  Sumatra  is  inelastic  to changes  in  consumer  credit  interest  rate  and  the  exchange  rate  of  the  rupiah  against  the dollar, but it is elastic to GDP per capita. This means that the demand for consumer loans in North Sumatra are more sensitive to changes in GDP per capita than the changes in interest rates and the exchange rate againstthedollar.
Keywords:  Elasticity  of  demand,  consumer  credit,  interest  rates,  GDP  per  capita,   exchange rate
Penulis: Paulina Putri A. Hutagalung, Inggrita Gusti Sari Nasution
Kode Jurnal: jpakuntansidd130180

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