PENGEMBANGAN KREATIVITAS USAHA KAFÉ TENDA DAN WARUNG LESEHAN MELALUI PELAYANAN PRIMA SEBAGAI UPAYA BERWIRASWASTA UNTUK MENGATASI PENGANGGURAN DI KOTA MALANG
Abstract: One of phenomenon
that can be seen in Malang town,
especially in the night, through the Veteran Street, we see many tent
café and lesehan stalls. The same thing we meet also in
Sunday morning around
Gajayana Stadium. The
good management will
have significant impact to the income of merchants. However, tent cafes
and lesehan stalls are still managed traditionally, simple, and unpretentious.
Method: this research
is qualitative, that
is research conducted
by collecting data
from informants (interview) and
observation, also documentation. This
research makes interview to
the owner of
tent cafes about
how they serve
consumers. This research
works during at least two mounts.
Result: they serve
consumers in a
simple way and
it is not
professionally. So that
it is important to
give best service
(prima service) for
the consumers to
increase their income. Because, in
philosophy of business
is known that
customers or consumers
do not only
buy product but also the service.
Conclusion: entrepreneur means creating employment for our self and
others, to get income for fulfilling the requirement of life. Prima service
pays attention to customer as unique and interesting person, which deserves to get the
best and satisfied
service. Giving prima
service to customer
has a purpose
to win competition in a business.
Penulis: Tristiadi Ardi Ardani
Kode Jurnal: jppiodd050007

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