RINSIP NEED FOR COGNITION UNTUK DESAIN IKLAN
Abstract: Stressing only
on creative strategy
(theme, lay out,
color, typography, or
special effect), it has
not been sufficient
yet, for designing
an advertisement. We
need to consider need
for cognition (NFC)
of consumers. NFC
is individual need
for think and
understand information carefully and clearly.
Understanding NFC of
consumers properly will
make the design
of an advertisement appropriate
its aim, means that an advertisement get to the point of delivering information
of product and influence the attitude of consumers to the product.
Penulis: Retno Mangestuti
Kode Jurnal: jppiodd080002
