RINSIP NEED FOR COGNITION UNTUK DESAIN IKLAN

Abstract: Stressing  only  on  creative  strategy    (theme,  lay  out,  color,  typography,  or  special effect),  it  has  not  been  sufficient  yet,  for  designing  an  advertisement.  We  need  to  consider need  for  cognition  (NFC)  of  consumers.  NFC  is  individual  need  for  think  and  understand information carefully and clearly.
Understanding  NFC  of  consumers  properly  will  make  the  design  of  an advertisement appropriate its aim, means that an advertisement get to the point of delivering information of product and influence the attitude of consumers to the product.
Keywords: advertisement, need for cognition (NFC), and consumers
Penulis: Retno Mangestuti
Kode Jurnal: jppiodd080002

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Jp PIO dd 2008