ANALYSIS ON SUSTAINABILITY OF TOURISM BUSINESS
ABSTRACT: The objectives
of the research
were to understand
indicators of business
sustainability tourism from stakeholders’ perspectives in relation
to 3P (People, Planet, Profit), to understand how the concept of sustainability
is operationalized in the Pancawati group in relation to 3P (People, Planet,
Profit), and to map the
value chain of
Lembur Pancawati as
the case in
Ecotourism in Bogor.
The methodology used was
qualitative descriptive practice-oriented business
research with single
case study. Based on
the stakeholder analysis
in Bogor tourism,
the indicators of
sustainable business in
tourism are: (i) Involvement
from local people,
(ii) Preservation of
nature and local
culture, (iii) Availability
of nature Education program, (iv) Strong commitment from business
owner/leader, (v) Sufficient capital to support the initial business
establishment, (vi) Availability of various networks. The operationalization in
Pancawati Group was observed to have item i, iii, and iv partially implemented
and the rest was fully implemented. The position of Pancawati Group in value
chain was as main firm, as it acted as multiple actors in the chain. In order to have all indicators implemented,
it was suggested to have public private partnership in place.
Author: Faradesi Ardialisa,
Aji Hermawan, M. Achmad Chozin
Journal Code: jpmanajemengg120025
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