IMPROVEMENT OF MANGOSTEEN FARMING AND POSTHARVEST HANDLING STRATEGIES BASED ON GLOBAL GAP STANDARD AT KIARA PEDES, PURWAKARTA DISTRICT

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ABSTRACT: The  objectives  of  this  research  were  (1)  to  determine  the  value  chain  of  mangosteen  at  Kiara  Pedes  Sub district,  Purwakarta  District,  (2)  to  identify  the  gap  between  actual  condition  at  Kiara  Pedes  and  Global GAP standard, (3) to  identify internal and external factors that can affect the implementation strategy of Global GAP standards, and (4) to develop alternative strategies that can be applied to improve the system of mangosteen cultivation and post harvest handling based on Global GAP standards. The analytical tools being used in this study were value chain analysis, gap analysis, internal and external factor evaluation (IFE, EFE,  IE  matrix),  SWOT  analysis,  and  quantitative  strategic  planning  matrix  (QSPM).  Identified  primary actors  in  mangosteen  value  chain  were  farmers,  middlemen,  suppliers,  exporters,  and  local  and  overseas retailers. Based on IE Matrix and SWOT analysis, the strategies to implement Global GAP standards were (a) to increase mangosteen productivity and improve its quality by using developed cultivation and postharvest technology, (b) to increase productivity, and improve quality and  transportation network in accordance with Global GAP standard, (c) to improve clean water and post-harvest infrastructure through cooperation with exporters and financial institutions, and (d) to improve warehouse and supporting facilities such as packaging and  sanitation  according  to  the  Global  GAP  standard  for  minimizing  the  environmental  constraints.  The most priority strategies from the QSPM analysis were improving clean water and post-harvest infrastructure through cooperation with exporters and financial institutions, followed by using the developed cultivation and postharvest technology to increase mangosteen productivity and improve its quality.
Keywords:  Mangosteen,  Global  GAP  Standard,  Value  Chain,  Improvement  Strategies,  Farming  and Postharvest Handling Practices
Author: Nanda Erlangga, Hadi K. Purwadaria, Muhammad Firdaus
Journal Code: jpmanajemengg120029

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