LINKAGE BETWEEN THE CORE SERVICE AND ACADEMIC ACHIEVEMENT

Abstract: This study investigates the relationship between the core services with academic achievement in private institutions  of  higher  learning.  The  core  service  is  especially  important  to  the  institutions  of  higher learning in Malaysia as they are gearing themselves to become exporters of premier education services. A research framework was developed and hypothesis was posited and tested. Data was collected using the survey method. Survey questionnaires were hand-delivered to the respondents who volunteered to be participants in this study. A total of 331 representative samples of the population were obtained from the private institutions of higher learning by using the private institutions of higher learning directory as a sampling frame, after dropping numbers of private institutions of higher learning, which had ceased their operations. The data were analyzed by using descriptive statistics and inferential analysis. Statistical analyses used were the Pearson correlation and multiple regressions. Descriptive statistics were also employed. The results revealed that the core service has a relationship with academic achievement. Therefore, it deserves to be monitored and tailored appropriately in order to enhance organizational performance through academic performance. In conclusion, this study provides an insight into further understanding  on  how  to  enhance  organizational  performance  by  implementing  excellent  the  core service management practices and simultaneously gives due emphasis on the academic achievement.

Keywords: education service, academic achievement, higher learning

Author: Shahimi Mohtar

Journal Code: jpmanajemengg070014

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