PERCEIVED INFORMATION SECURITY, INFORMATION PRIVACY, RISK AND INSTITUTIONAL TRUST ON CONSUMER’S TRUST IN E-COMMERCE

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ABSTRACT: E-commerce is widely being used in nowadays generation where the business entrepreneur from small to  large  institution,  has  widely  taken  advantage  on  the  internet  to  promote  business  and  deliver  information about  their  product.  Consumer  trust  is  an  important  aspect  of  e-commerce,  and  understanding  its  antecedents and consequences is a prime concern. This research designed to find out the influence of Perceived Information Security, Privacy, Risk and Institutional Trust on Consumers Trust in E-Commerce at Manado. The location of this  research  took  place  in  Manado  and  focused  on  the  people  who  do  online  shopping  or  e-banking  as  their tools. The method used to analyze the data is the Multiple Regression Analysis which enables the researcher to analyze  the  influence  of  the  independent  variables  to  the  dependent  variable,  which  is  Consumer  Trust  in  E-commerce. The independent variables in this research are Perceived Information Security, Information Privacy, Risk and Institutional Trust. While the sample size are 100 respondents who have ever buy or exchange product thru  internet.  The  result  of  this  research  shows  that  there  is  significant  simultaneous  and  partial  influence  of Perceived  Information  Security,  Privacy,  Risk  and  Institutional  Trust  on  Consumers  Trust  in  E-commerce. Therefore,  to  enhance  the  Consumer  Trust  in  E-commerce  at  Manado  these  are  the  proponents  should  be considered intensively.   
Keywords: perceived information security, consumer trust, e-commerce
Author: Frane Maorets Parengkuan
Journal Code: jpmanajemengg140125

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