Port of Batam Revised: Options In The Middle of Policy and Market Dynamics

Abstract: Despite having similar inherited factors such as strategic location doesn't make the Port of Batam to have similar performance and capability like its neighbouring ports in Malaysia and Singapore. This study explores the possible options for Port of Batam in the middle of market and policy dynamics for ports in the Malacca Strait. This study uses a combination of competitive advantage of the nations, market rivalry, and resource based theories to understand the phenomenon. The study develops several options based on main resources such as land and water area. There are several business opportunities in the water area such as ship to ship transfer and anchoring business. Port of Batam may also look at the  terminaling  opportunity  on  the  water,  i.e.  by  implementing  the  floating  container,  storage,  and transshipment terminal (FCSTT) concept along with the implementation of the same concept in the form of floating, storage and offloading (FSO) for the liquid and gas cargo, thus tapping the oil transfer market in the Malacca Strait as well.

Keywords: port of batam, malacca strait, sea port business, transhipment, floating container terminal

Author: Haemiwan  Z. Fathony, Agung Wicaksono

Journal Code: jpmanajemengg120017

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