QUALITATIVE RESEARCH OF PLACEBO EFFECT ON MARKETING TOWARD PRODUCT PRICING
ABSTRACT: Placebo effect
recently gain much attention from the side of marketing researcher strive to
deepen their knowledge about the
influence of various
psychological concept on
consumer behavior. It
is well know
that manipulating with various
marketing variable (e.g.
price change, packaging,
distribution channels) can significantly influence
the customer believe
and expectation and
hence change their
perceptions of a
product. This research is designed to have a clearer image and deeper
understanding about the the placebo effect on price among the consumer. The
method used in this research is the qualitative research methodology with case
study research approach which
will provide a descriptive
insight about the placebo effect. The data for this research were gathered
from observation,interviews and
documents, which the
sample is random
people with different ocupation to get an impulsive idea
about the placebo effect.In the findings, there are several perspective about the
placebo effect on price but the main point is placebo effect is the fundamental
to determine the quality of the product. Never underestimate the power of mind
over matter. Payment might change level of abilities and skills. True or not,
pay customers what it is worth, not the lowest that can get away with, because
it’s the right thing to do.
Author: Viddie Johnpietra
Pilat
Journal Code: jpmanajemengg140116
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