Socio-distribution Network Analysis: an Exploratory Study of Indonesian Magazine Distribution Channel
Abstract: Indonesian magazine
business is characterized by high distribution cost, which constitutes of
60%-70% of the overall enterprise cost. This study aims to investigate the key
agents who play significant roles to the distribution coverage in Indonesian
magazine market, using social network analysis perspective. Data of 90 agents
were collected from five respected publishers of four different major cities.
Using 'roster recalls method', within 16 months period, 90 agents were
interviewed by six field researchers, concerning their
social relationship, family
relationship, professional/working relationship
with other agents. The study
found that there are six key agents whose networks will be able to penetrate
the Indonesian magazine market. By using only the identified key agents,
publishers estimate that 31%-41% of distribution
cost could be
saved. Future related
researches are also
suggested in the
final conclusion.
Author: Oki Sunardi, Jann
Hidajat Tjakraatmadja
Journal Code: jpmanajemengg120014

Artikel Terkait :
Jp Manajemen gg 2012
- THE INFLUENCE OF CUSTOMER RELATIONSHIP MANAGEMENT (CRM) ON CUSTOMER LOYALTY IN JW MARRIOTT HOTEL SURABAYA
- The Impact of Brand Image, Customer Loyalty with Customer Satisfaction as A Mediator in Mcdonald’s
- Evaluation of the Successfulness of a Green Program Through Customer Perceived Quality, Brand Image, and Customer Satisfaction: A Case Study at Surabaya Plaza Hotel
- Applying Portfolio Selection: A Case of Indonesia Stock Exchange
- Price Earnings Ratio and Stock Return Analysis (Evidence from Liquidity 45 Stocks Listed in Indonesia Stock Exchange)
- Micro-Enterprise Owners’ Loyalty Towards Their Favourite Bank: A Conceptual Framework
- ADOPTION OF GOOD MANAGEMENT PRACTICE (GMP) IN SMALL AND MEDIUM SCALE VANNAMEI SHRIMP FARMS ON THE NORTHERN SHORE OF EAST JAVA
- IMPROVEMENT OF MANGOSTEEN FARMING AND POSTHARVEST HANDLING STRATEGIES BASED ON GLOBAL GAP STANDARD AT KIARA PEDES, PURWAKARTA DISTRICT
- VALUE CHAIN ANALYSIS OF BROILER TO INCREASE COMPETITIVENESS (CASE STUDY AT PT. CHAROEN POKPHAND INDONESIA, TBK)
- ANALYSIS OF OIL PALM SUSTAINABLE REPLANTING MODELS, A CASE AT PT. AGROWIYANA, TUNGGUL ULU, TANJUNG JABUNG BARAT, JAMBI
- ANALYSIS ON INDONESIAN SUSTAINABLE PALM OIL (ISPO): A QUALITATIVE ASSESSMENT ON THE SUCCESS FACTORS FOR ISPO
- ANALYSIS ON SUSTAINABILITY OF TOURISM BUSINESS
- THE STUDY OF BOGOR BOTANICAL GARDEN ECOTOURISM VALUE CHAIN
- MULTI-SECTOR PARTNERSHIPS FOR SUSTAINABLE BUSINESS DEVELOPMENT: LESSONS LEARNED FROM ROUND TABLE INDONESIA
- SUSTAINABLE BUSINESS COMPETITIVENESS: TRANSLATING CONCEPT INTO PRACTICE
- THE FUNCTIONAL AND THE DISFUCTIONAL CONFLICT DIMENSION OF WORKERS AND ITS INFLUENCE ON THE PRODUCTIVITY OF HUMAN RESOURCES (A SURVEY ON DOMESTIC AND FOREIGN INVESMENT OF TEXTILE COMPANIES IN WEST JAVA)
- Choosing Best Alternative Using Decision Analysis to Maximize Revenue in Company X
- Valuation of Information Technology Investment Using the Discounted Cash Flow and Real Options Analysis: A Case Study of Unified TICARES in PT.Telekomunikasi Indonesia
- Foreign Ownership and Financial Firms Performance: Empirical Evidence Indonesia Financial Services Industry
- Port of Batam Revised: Options In The Middle of Policy and Market Dynamics
- Analysis The Effect of Emotional Intelligence on Performance Through Leadership Style and Organizational Culture as A Moderator
- A Conceptual Model on the Relationships between Business Strategy, Business Model Innovation, Resource Configuration and Performance
- Destination Branding and Its Influence on Tourist’s Satisfaction and Loyalty
- Product Characteristic Uncertainty in Supply Chains: Cases from the Food Industry