THE INFLUENCE OF HOUSING ENVIRONMENT ON CONSUMER PREFERENCE AT GRIYA PANIKI INDAH MANADO
ABSTRACT: Housing is
perminant need of
people, because of
importance for having
a proper place
to stay. The criteria
of a proper
house consist of
a well-designed environment
and quality of
product. Since the
earliest development of
civilization until this era, housing is still becoming one prosperous
business concept for many corporate business entrepreneurs. This research is
conducted in Manado.The objectives are to analyze influence of housing
environment on consumer preference, partially and simultaneously. This research
is the causal type of research where
it investigate the
influence of elements
on consumer preference.
Use multiple regression models to answer the research
problem. The population in this study is a consumers of Griya Paniki Indah, and
98 respondents as its sample. The hypothesis testing, this research conduct a
conclusion of there is a significant influence
of Mobility, Community
Facility, Community Social
Capital, Sound Infrastructure, and
Quality Product partially and simultaneously. This study reveals that
Community Facility is a mental decision that made by the consumer has a strong
influence factor in order to buy a house, when consumer go for purchasing, they
prefer to purchase house that have social facilities, and became the better
environment.
Author: Michelle Mariana Mambu
Journal Code: jpmanajemengg140122
Artikel Terkait :
Jp Manajemen gg 2014
- A STUDY OF THE INNOVATION POWER OF SMEs IN SEMARANG
- PERFORMANCE EVALUATION OF PROPERTY AND REAL ESTATE COMPANIES LISTED ON INDONESIA STOCK EXCHANGE USING DATA ENVELOPMENT ANALYSIS
- FEASIBILITY ANALYZE OF STOCK LISTED IN BUSINESS INDEX 27 WITH METHODS OF CAPITAL ASSET PRICING MODEL (CAPM)
- THE APPLICATION OF TECHNOLOGY ACCEPTANCE MODEL ON INTERNET BANKING USERS IN THE CITY OF DENPASAR
- THE MODEL OF JUSTICE AND COMMITMENT IN THE EVALUATION OF STUDENT’S PERFORMANCE
- STRUCTURAL VARIABLE ON THE JOB SATISFACTION OF 4 AND 5 STARRED HOTEL EMPLOYEES IN SURABAYA
- DEVELOPMENT STRATEGY OF NATURAL TOURISM IN PANCAR MOUNTAIN NATURAL PARK
- RELATIONAL MARKETING AND CUSTOMERS SHIFTING TENDENCY IN ISLAMIC BANKING IN EAST JAVA
- THE VALUATION OF INITIAL SHARE PRICE USING THE FREE CASH FLOW TO FIRM METHOD AND THE REAL OPTION METHOD IN INDONESIA STOCK EXCHANGE
- BOARD DIVERSITY AND GENDER COMPOSITION ON CORPORATE SOCIAL RESPONSIBILITY AND FIRM REPUTATION IN INDONESIA
- The Analysis of Market Reaction to Bank Indonesia Policy in Credit Sector
- THE STUDY OF ORGANIZATIONAL BEHAVIOR ON FISHERY MANUFACTURE INDUSTRIES EMPLOYEES PERFORMANCES
- ORGANIZATIONAL COMMITMENT AS THE BLACK BOX TO CONNECT THE ISLAMIC WORK ETHICS AND EMPLOYEES BEHAVIOR TOWARD ORGANIZATIONAL CHANGE
- ANALYZING CUSTOMER PERCEPTION ON PRODUCT ATTRIBUTES OF SMARTPHONE (OPPO, XIAOMI, ZENFONE) IN MANADO
- PERCEIVED INFORMATION SECURITY, INFORMATION PRIVACY, RISK AND INSTITUTIONAL TRUST ON CONSUMER’S TRUST IN E-COMMERCE
- COMPARISON ANALYSIS OF JOB STRESS, WORKING CONDITION, AND EMPLOYEE INTENTION TO LEAVE BETWEEN MALE AND FEMALE EMPLOYEES AT PT. BANK SULUT (PERSERO), TBK MANADO
- THE EFFECT OF SEXUAL APPEAL ADVERTISING TO ADVERTISING EFFECTIVENESS IN MANADO
- EFFECT OF PERCEIVED ORGANIZATIONAL JUSTICE TO COMMITMENT AND TURNOVER INTENTION AMONG IBA LECTURERS FACULTY OF ECONOMICS AND BUSINESS UNIVERSITY OF SAM RATULANGI MANADO
- INFLUENCE OF SAMSUNG MARKETING TOOLS TO SMARTPHONE PURCHASE INTENTION OF MANADO YOUTH PEOPLE
- THE FACTORS INFLUENCING EMPLOYEE INTENTION TO LEAVE AT PT.BRI (PERSERO) TBK. UNIT SAM RATULANGI MANADO
- A STUDY ON EFFECTIVENESS OF RECRUITMENT PROCESS IN PT. BANK PERKREDITAN RAKYAT (BPR) PRISMA DANA MANADO
- REWARD AND WORKPLACE ENVIRONMENT ON EMPLOYEE PERFORMANCE AT FACULTY OF ECONOMICS AND BUSINESS SAM RATULANGI UNIVERSITY
- QUALITATIVE RESEARCH OF PLACEBO EFFECT ON MARKETING TOWARD PRODUCT PRICING
- THE CUSTOMERS’ PERCEPTION TOWARD MARETING MIX OF HYPERMART, MULTI MART, AND FRESHMART MANADO