THE STUDY OF BOGOR BOTANICAL GARDEN ECOTOURISM VALUE CHAIN
ABSTRACT: The objective of
this study were : 1) to improve development of Bogor Botanical Garden
ecotourism value chain, 2) to recommend strategies of development for Bogor
Botanical Garden ecotourism value chain,
and 3) to
formulate programs that
increase value added
for Bogor Botanical
Garden value chain, especially
for involved SME’s. Data collected from survey, in depth interview, and
literature was analyzed using descriptive analysis, value chain analysis, SWOT
analysis. The results of SWOT analysis
indicated that the strength of The Bogor Botanical Garden value chain was the
well known Bogor Botanical Garden,
the weakness was
lack of investment
to improve the
Bogor Botanical Garden, the
opportunity was the support of government, and the threat was the growing of
ecotourism competitor. Recommended strategies were : 1) relying on the
strenghts of Bogor Botanical Garden as a focal point of the plus ecoedutourism
programs, 2) improving quality of human resources at each value chain,
3) increasing investment
for the development
of value chain,
and 4) marketing
Bogor Botanical Garden as past of various integrated packages with other
tourism objective in Indonesia.
Author: Doni Yusri, Arief
Daryanto, Hadi K. Purwadaria
Journal Code: jpmanajemengg120024
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