The Sustainable Corporation
Abstract: The industrial
sector is highlighted as the chief cause of the rapidly environmental change in
the recent years. Because natural
environment has strong correlation with human life and his activities to
achieve well being, thereby industrial or business sector, the chief of human
activities, is demanded to play as the central role in Sustainable Development.
According to sustainable concept, there are three missions that have to be
performed in sustainable development-sustainability in economics, environment
and social. Of the three missions,
environment and social are always taken in weak positions by business Actors. As the central actors in sustainable
development, business actors should take the three of missions balance and
together in their entire business activities. Based on same literatures and
some successful stories in business practices, the author founded two important
patterns that evolve recently how a corporation
could be named
as a sustainable
corporation. First, the
corporation developed partnership
in eco-industrial part and the second; the corporation did its Corporate Social
Responsibility.
Author: Melia Famiola
Journal Code: jpmanajemengg070009

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