EFEKTIVITAS KOMUNIKASI DALAM PELAKSANAAN KEGIATAN PENGUATAN LEMBAGA DISTRIBUSI PANGAN MASYARAKAT (Kasus Gapoktan Maju Bersama Desa Bumiharjo Kecamatan Batanghari Kabupaten Lampung Timur)
ABSTRACT: Government Regulation
No. 68 of
2002 on food
security stated that
food needs fulfillment is
not only the
matter of production,
but also distribution
issues, which cause many problems. The objectives of the
research were to describe a strengthening program of food community
distribution, institutional (P-PLDPM), analyze forms of communication of Joint Farmer’s
Groups (Gapoktan) in
the program and
analyze communication effectiveness of
in the program.
The research was
designed as a
descriptive and correlational survey
research. The study
site selection was
purposively selected, namely Gapoktan Maju Bersama of
Bumiharjo Village, Batanghari
Subdistrict, East Lampung District. Primary
data collection and
field observations were
carried out during
April to June 2012. Respondents
of this study amounted to 83 farmers who know the P-PLDPM. The data used
in this research
consisted of primary
data and secondary
data. Data analysis applied descriptive
statistics and Spearman
Rank Correlation Analysis
using Excel and SPSS
15.0 program for
Windows. Gapoktan Maju
Bersama have been
implementing the strengthening
community food distribution institutional program since 2010 up to date. The most frequent
communication forms, which
were performed by
Gapoktan Maju Bersama management was
a group meeting
with the field
companion and farmer
members. In the group meeting, a discussion always takes place. Farmers' level of understanding of the
P-PLDPM activities determined
the communication effectiveness, because
it could significantly change
knowledge and behavior levels.
Keywords: Communication
effectiveness, communication forms, program of strengthening community food distribution institutional
Penulis: M. Fikri Akbar
Kode Jurnal: jpsosiologidd140166
