MENINGKATKAN KINERJA UMKM INDUSTRI KREATIF MELALUI PENGEMBANGAN KEWIRAUSAHAAN DAN ORIENTASI PASAR: KAJIAN PADA PERAN SERTA WIRAUSAHA WANITA DI KECAMATAN MOYUDAN, KABUPATEN SLEMAN, PROPINSI DIY
ABSTRACT: The aim of this
research to identify problem in order to developing Micro Small Medium Enterprises, this
research focus on the role
of woman entrepreneur
in creative industry
at Sumber Rahayu, Moyudan,
Sleman, DIY. This
research also reviews
the influence of
market and entrepreneur orientation
in woman entrepreneur
in order to
increase the performance
of creative industry. The
output of this
research will used
as the reference
to make a recommendation for
policy and strategy
related with developing
market and entrepreneur orientation to develop
performance of Micro Small, Medium Enterprises. Sampling method used in this
research by taking 40 respondents, the respondent are woman entrepreneur in
creative industry especially fashion and handicraft in Sumber Rahayu, Moyudan,
Sleman. The methods of analysis used in this research are descriptive and
inferential. Based on this research most of the problem are faced by Micro
Small Medium Enterprises related with capital aspect, marketing aspect, and
human resources. The
inferential analysis shows the
positive correlation between entrepreneur orientation
and market orientation
to business performance
of Micro Small Medium Enterprises partially and
simultaneously.
Penulis: Gumirlang Wicaksono, Audita
Nuvriasari
Kode Jurnal: jpsosiologidd120143
