ANALISA PENARIKAN PRODUK OTOMOTIF HONDA DARI PASAR AMERIKA SERIKAT 2009

Abstract: International  trade  happened  in  world  wide,  great  country,  developing country even poor country. Many of products and services that trade in the world, start from  agricultures, manufactures,  industries  products  and  another  services. Because  of  world  progressively  of  automotive  product  needed  a  lots  of country build and expent their automotive factotries to another countries. Japan is one of the most country whos had big automotive industry not just on domestic area but  also  on  foreign  area.  Honda  is  one  of  Japan  automotive  factory  that  buil their  production  factory  and  assembling  factory  in  United  State  of  America since  1958.  Economic  crisis  that  happened  in  2008  makes  American  citizen change  their  interested  to  Japan  automotive  product  including  Honda’s products,  cause  of  Honda  automotive  product  is  more  reached  and  vuel efficient. Mentioned of it American automotive local product is not too saleable. To defense local automotive industry from bankrupt situation United State done the  protecsionisme  way.  United  State  goverment  release  Voulantary  Restraint Agreement  (VRA).  The  policy  obliging  all  foreign  automotive  producens  to recall their products from United State market in 2009. The impact of this policy for Honda must decreasing their production and increasing their incomes.
Keywords: Recall Product, Pasar Otomotif Amerika Serikat, Honda’s Automotive Product
Penulis: Alexander Dwi Rakhmadi Irwanda Ramli
Kode Jurnal: jphubintdd130089

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